Problem
Banks
by Ducky Paredes (
If you have
hypertension (high blood pressure) as I do, chances are that you are taking
Novas, a drug manufactured by Pfizer
Sadly, once you are on
maintenance drugs, there is no stopping. Religiously, you have to take this and
any other prescriptions of the doctor on a daily basis,
Norvasc, made in the
Yet, according to
Chairman Roberto Pagdanganan of the Philippine
International Trading Corp (PITC), in
PITC tried to bring
this in from
Recently, Thermapharma, a division of United Laboratories came up
with Amvasc (Amlodipine Camsylate), which is as close to Norvasc
as one can get without actually infringing on its patent. The thermapharma product is sold at P17.50 per 5 mg. If one
bought this for a year with a 20 percent senior discount, it would cost only P
5,110, a savings of P16,000 a year!
What did Pfizer do? Did
it meet the price of Amvasc? Yes and no. It created
the "sulit" card, which entitles one to a
discount that, brings their price down to just a
little above the price of Amvasc. To get the "sulit" card, one has to request one from his doctor.
By creating the "sulit" card, Pfizer
strengthened the role of the prescription giver.
He still controls the medication that you take
and, because the "sulit" card came from the
doctor himself, you now owe your doctor a favor and will probably never ask for
the much cheaper alternative thinking that the doctor knows best and even gave
you your discount!